Amanda inspires leading firms of accountants to use marketing to grow their business. She is the founder of TwentyTwo Agency, an Amazon bestselling author, mentor for Virgin Start-Up and creator of The Relationship First Method™. She speaks regularly on marketing and branding and has helped over 500 companies launch and grow across the globe since 2009.
Amanda now works solely with accounting firms helping them to attract more high value clients, to be create more profit and more time in their practices.
We talk about her agency, TwentyTwo and her new book - The Pioneering Practice and her focus on accountancy practices.
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In our conversation, we talk about:
Why Amanda has niched to Accountancy practices
The impact of technology on Accountancy practices
Her new book - The Pioneering Practice
The stereotypical accountant
The importance of planning, systems and checklists and how they make life easier
Why you should choose one person to listen to
The pressures she experienced in the corporate world
How she went from a very successful career in corporate, to being on housing benefit to starting her own (now very succesful) business
The safety net that allowed her to be more spontaneous and to try things
Finding your support network
How different friends reacted to the entrepreneurial journey
Starting her own business - going from copywriting to social media
The impact that Key Person of Influence had on her business growth
Niches - having them, changing them, understanding them!
How she balances her work, her family life and her personal well-being