Debra Levitt
- Sep 2, 2018
- 2 min read

James Thompson - In Conversation

James Thompson - Managing Director, Spokes of Bagshot

I met with James Thompson - Managing Director of the award winning Spokes of Bagshot, IoD (Institute of Directors) Director of the Year 2017 in Spokes on a sweltering July day. I was delighted to discover that James is super easy to speak to, interesting and inspirational plus - a real bonus here - the shop is air conditioned! What more could anyone ask for?!

James and I speak about how he has always loved cycling, his desire to make a change in his life, meet the business partner that led to Spokes (be ready for hairs raising on the back of your neck!), how he almost gave up and took a different path, some of the challenges he faced along the way, how it felt to be nominated and win the IOD Director of the Year award in 2017 and so much more. It is clear that James' not only wants to run a successful business but to build a community and to support people at all stages in their cycling life comes through loud and clear.

Show Notes

We talked about:

How Spokes came into being (and it wasn't a straightforward journey!)
Building a community
Taking the path that works for you even if it doesn't fit with the norm
His desire to prove himself to his grandfather
Saying 'Yes' to opportunities
High end and how it refers to the retail experience rather than only seeking a certain type of customer
His 3 lap approach to problem solving
Gratitude
Building a community
The team of ambassadors
Going beyond the realm of cycling both with his community and the ambassadors
Yoga, art and more out of hours
The growth of women's cycling and making the shop friendly for women
Rewarding customers and influencers
The IoD 2017 nomination and awards - their impact on him
His desire to give back
The personal challenges and his recognition of the need to look after his mental health